The UX and interaction perspective of influencing emotional connections and consumption includes exploiting the less constrained dimensions of physical and emotional ambience pertinent to the product.

E.g. A photo/physical representation/display of a black TV in a landscaped environment/ambience is more emotionally appealing. And do have that blu-ray choco-advert running in between movie clips…

The role of accessories and input variants, to the TV (a mark of extensibility of TV’s base functionality) is also important.

Assume a 30″+ TV dimension, at least. I find the experiencing of accessory functionalities linked to large size TVs to be quite “meaningful” and “striking” ecosystem:

Laptop connected to TV, via HD interface/cabling.
Gaming and Digital Camcorder connected and ready for demos.
Services/Accessories supporting TV-commerce/Internet: special discounts for TV-commerce transactions; availability of internet and user community on the TV as well as searches and mashup features.

A TV (just like the Kiosk – refer to the Kiosk Theory blog), is also a member of our space-time-lifestyle.

It’s an entity that requires our subtle and even subconscious attention. Well, at least that’s how I treat my TV.

So if I am to shop for a new TV, I would be shopping for an inorganic buddy, albeit, a coordinate in my space-time-lifestyle.

A VM and home ambience for the TV ecosystem, and appropriate to the targetted consumer segments, in developing longer-term emotional connections, is also a facet of the product while at store and post-commerce extension to home or work.

In summary, one positions and guides the selling of an ecosystem, not just a component, particularly in the competitive market of consumer durables, IT, and electronics. Though, the consumer has (an influencible) choice of buying a complete buddy or part(s) of a buddy… Yukkks!

The mind wonders…