digital wellbeing labs

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Retail experiences reconsidered

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Following up on Changing Retail Currencies in more detail with examples of great innovative retail concepts which have emerged in recent years to address contemporary retail requirements.

ECOMMERCE + IN-STORE: DESIGNING ‘COMPLETE’ RETAIL EXPERIENCES
Changing customer behavior and heightened expectations are reshaping how we design retail experiences. The in-store and online e-commerce experiences now work together—successful store design leverages the strengths of the digital and physical retailer to create a “complete” retail experience that considers the entire sales cycle. This presentation investigates what design factors must be considered, and why it’s critical for designers to innovate the retail experience.

1 Comment

  1. This was followed up by an interview with http://www.residentiallighting.com/future-retailing

    This was quite funny as having grown up in Eindhoven, The Netherlands, surrounded by Philips and being involved with light systems even since before I studied Industrial Design, I had to rethink the role of lighting systems, separated from the furniture object they often are and how these would be sold to households?

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