Retail experiences reconsidered
Following up on Changing Retail Currencies in more detail with examples of great innovative retail concepts which have emerged in recent years to address contemporary retail requirements.
ECOMMERCE + IN-STORE: DESIGNING ‘COMPLETE’ RETAIL EXPERIENCES
Changing customer behavior and heightened expectations are reshaping how we design retail experiences. The in-store and online e-commerce experiences now work together—successful store design leverages the strengths of the digital and physical retailer to create a “complete” retail experience that considers the entire sales cycle. This presentation investigates what design factors must be considered, and why it’s critical for designers to innovate the retail experience.