My view – The solution is truly to do with the choice of placement.

Here’s an alternative.

All the DTVs for purpose of advertising, be placed near/in-store gathering points – such as coffee/snack areas or waiting points, and NO WHERE ELSE (i.e. don’t be greedy about abusing all the spaces in the Stores).

Also advertisers should then subsidised the products/services associated with the area. Free drinks/food (at least) a day a week, is a tried and tested model to constructing a community of gatherers.

BTW, always have a choco-eat/drink advert from time to time, in between electronics or apparel commercials.

Leveraging on human impulses to all things choco – natural trigger for neurons firing and making connections for – shopping, for more shopping…

“Every Little Helps”, Terry lad… ehh… ehh…

Outcome: “Com-on Lov, we dun enuf rests, let’s go shupping againn…”