- The Digital Wellbeing pilot store at the Shop at Bluebird 2006
- DWB pilot collection Black & White
- DWB pilot collection “Into the Woods …”
The Digital Wellbeing Showroom was the first of a new kind of retail environment for digital lifestyle products that DWB showcased at the London Design Festival in 2006. The Showroom had two collections – Black & White (the launch collection) & Into The Woods. Both collections had a selection of exclusive digital appliances that included software and internet services, alongside bespoke and customized products.
DWB collections aimed at reducing choice whilst injecting personality into each collection inspired by the way fashion collections work. The Showroom at The Shop at Bluebird, during its tenure of 4 months aimed to create an inspirational retail environment highlighting harmonious relationships between products.
Visitors could discover not just electronic appliances, but also furniture, accessories, fashion, books, music, games, online services and work from internationally acclaimed and locally sourced interaction designers and media artists. Through the DWB showroom the aim was to create a platform to encourage a greater understanding of interaction design, the interactive media arts and industry. Here are some samples from both collections.